It’s asking the customer the least amount of info when he is about to purchase your offer.
Previously in Zaxaa, customer must choose whether they have an existing Zaxaa account or not before they can complete their order. Now, this might be confusing since some of them might only know the product Seller and don’t know what to choose. This typically leads to shopping cart abandonment, which means a drop in conversion to your bottom line.
Now in Zaxaa, the only thing your customer need to do is enter their email and click the “checkout” button, as can be seen below:
(if image is too small for you, click on it to enlarge)
Expect conversions to increase. So start selling via Zaxaa now.