December 2017 Update

Hey folks, below is a screenshot of the update and improvements we’ve made to the platform for the past few months.

Apologies for not announcing the update every month. Click the image to view a larger version.

zaxaa dec 2017 - 1

zaxaa dec 2017 - 2

Recover ‘Almost Lost’ Sales

This new feature that we’ve just released recover ‘almost lost’ sales for you without you having to do anything extra on your part.

With subscription offers, there is always going to be ‘failed payments’ — i.e. payment can’t be retrieved from your customers’ payment method on file.

There are various reasons for this:

* The credit card provided has expired
* The credit card does not have sufficient funds
* The credit card has been terminated/closed
* The payment has been declined by the credit card provider
* Etc

Whatever the reason is… with this new feature, our system automatically notifies your customers that their payment method on file can’t go through, and prompts them to update their credit card or payment details.

This will recover some ‘almost lost’ sales every month for you. Multiply that by 12 and you’ll save some significant amount of sales over the next year!

You don’t have to do or activate anything in your account. This feature is automatically enabled in your account.

Happy Selling!

Zapier Integration Complete

Hey Folks!

Excited to announce that our Zapier integration is now complete.

As with the case with new apps released inside Zapier, our Zaxaa app inside Zapier is currently in beta status.

With Zapier you can automate tasks with any app you want like Gmail, MailChimp, Slack, GetResponse, etc.

For example, if you have a new sale on Zaxaa and you want to send an email to your partner or accountant, you can create a Zap (Zapier app) between Zaxaa as the Trigger and GMAIL as the Action. Or if you want to send a direct Slack message to your teammate when a refund occurs, you can create a Zap between Zaxaa as the Trigger and Slack as the Action. With this integration you can automate any repetitive tasks or even advanced tasks between Zaxaa and any other apps inside Zapier.

We invite you to give it a try, especially for folks who requested this integration.

To see what our app inside Zapier can do, and how to actually connect Zaxaa and Zapier, see this article.

* Please note that Zapier integration is only for Premium Automation users and above.

Customize Your Transactional Emails

Even though we haven’t updated this blog in a while, it doesn’t mean that we haven’t been developing and improving Zaxaa.

It’s just that we haven’t had the chance to announce what improvements and new features we’ve rolled out to the platform.

And it’s what we’ve always been doing since we first built Zaxaa — push out improvements and enhancements first, and announcing them second (or third…) (or fourth…)

(But we know we should improve on the announcement side of things, but we’ll leave that topic for another day.)

Today we’d like to let you know about a new feature that’s already available in your account. Some of you might even have utilized this feature.

Anyway, a few months ago we’ve implemented a new feature where you can customize the transactional email settings and content that are sent out to your customers.

Transactional Email Settings

Previously all emails are sent…

From: Zaxaa

Reply-To Email: noreply [at] zaxaa [dot] com

Now, you can change both the “From” to your business name and “Reply-To Email” to your customer service email.

Transactional Email Content

Among other things, you can now customize email content for these…

Customer receipt

Affiliate sale notification


Recurring billing customer receipt

Recurring billing affiliate sale notification

Rebill reminder to customers


Subscription cancellation notification

Refund notification


Offline Payment notifications

To get the full list of what transactional emails you can customize, and to actually customize these emails, go to [Settings] >>  [Email] >> [Email Content Settings].

Note: Please keep in mind you need to be in “Advanced View” in order to see this option.

(click image to enlarge)

transactional email content settings

To make things easier for you, we have also included pre-filled content in all the emails, along with dynamic macros/variables that pertain to each recipient.

All you need to do from here is simply edit to your liking. And yes, you can also insert other languages and replace the English pre-filled content!

Login to your account now and start customizing your way :-)

Enjoy. What say you?

New Feature: Invite Your Team To Manage Your Zaxaa Account

We’ve listened to your feedback again!

This time we’ve released another new feature to bring more power to your Zaxaa account. It’s the ability to invite your team members to manage your business via your Zaxaa account.

Whether it’s allowing your virtual assistant or outsourcer to set-up funnels and email campaigns for you… or giving your accountant to view and download your sales reports… or having your customer service specialist do refunds or cancel subscriptions… it’s all very easy to invite them access to your Zaxaa account… each with their own specific roles and permissions.

Now you can grow your business by hiring team members to help take your business to the next level. You’ll have less clutter and more time to focus on higher value activities. Leave the daily mundane tasks to your team members.

How To Invite Team Members

Go to the Manage My Teams page(Settings >> Teams):


Simply enter the email of your team member >> select the role >> and click “Send Invite”. Your team member will receive an email invite and he simply needs to click the link inside the email to access your Zaxaa account in accordance with the permissions you grant him to.

We hope you enjoy this new addition to Zaxaa.

Note: This feature is only available to Premium and Ultimate users.

Let me know your thoughts in a comment below. I read each and every comment. Have an awesome day!

New Feature: How To Increase Sales Without Increasing Your Traffic Or Subscribers (Part 2)

In our last new feature update, we informed you that inside your email sequence you now can target those contacts who have not opened your emails or clicked links inside your emails.

Then you can either resend them the same email with a different subject OR a totally new email (different subject and different content).

By doing this, more contacts are going to open and click your emails… which translates to deeper engagement and ultimately more sales for you.

Now it gets BETTER.

We’ve taken this technology and applied it to your broadcasts… and even took it ONE STEP FURTHER!

Not only can you:

  • Resend another broadcast to those who haven’t opened
  • Resend another broadcast to those who haven’t clicked the link inside the broadcast

You can also dig deeper (much much deeper) and:

  • Resend the resent broadcast to those who haven’t opened or clicked the email
  • Resend the resent resent broadcast to those who haven’t opened or clicked the email (that’s a double resent, not a typo)
  • Take it to as many levels as you want

Let that sink in for a moment…

What this means is that you can literally make sure (almost) all your contacts get to see your broadcasts. If they didn’t open your emails the first time you send the broadcast… send another one… if they still didn’t open this 2nd time around, send another one… if they still didn’t open this 3rd time around, send another one… etc.

How To Use This “Resend The Resent Broadcast” Feature

On the Manage Broadcasts page [BEATS Mail System & CRM] > [Broadcasts] > [Manage Broadcasts], create a new broadcast:


You’ll arrive at the page below. Select “Resend Existing Broadcast”:


Simply follow the easy on-screen instructions…


Login to your account now to use this feature to send out more emails to make more sales!

Let us know what you think in a comment below. We read each and every comment.

New Feature: How To Increase Sales Without Increasing Your Traffic Or Subscribers

Email marketers… we’ve just released another new feature for Ultimate Automation that allows you to increase sales without increasing your traffic or subscribers.

So you send follow-up / sequence emails to your subscribers and customers to engage and build relationships with them. The end goal is of course to sell more of your products/services.

Did you know that most people decide whether they want to open your email by looking at the “From” sender and “Subject” of the email.

The subject is just like the headline on a landing page. You only have 2 seconds to capture people’s attention.

Here’s A Ninja Tip

Instead of just specifying 1 subject for any 1 email, you want to specify another different subject just in case the original one did not capture the attention of your audience.

If recipient has not opened your email for x days, re-send the same email but with a different subject.

You can take it further by also doing these:

– If recipient has not opened your email for x days, re-send a totally different email with a totally different subject.

– If recipient has not clicked your email link for x days, re-send the same email but with a different subject.

– If recipient has not clicked your email link for x days, re-send a totally different email with a totally different subject.

That’s how you increase sales without increasing the amount of traffic or subscribers.

Can your email autoresponder service do this? If not, you’re leaving money on the table. The more subscribers and customers you have, the more money you’re losing. If they can, you better set up these rules to minimize your profit leaks.

If not, Zaxaa’s BEATS Mail System™ (Bulls-Eye Auto Target Social Mail System) technology can easily and quickly to do that. It’s so easy to set this up that it makes email marketing automation like child’s play, like this:



How To Activate This Feature

As you can see from the above screenshot, to enable this feature you simply go inside your sequence and check the “enable resend” box.

Sign up / upgrade to a risk-free Ultimate account now. We also provide a 30-day money back guarantee, meaning you have nothing to lose but (possibly) everything to gain.

Let us know what you think in the comments below!

New Feature: Free Product For More Sales

Based on popular user requests, we’ve recently released the “Free Product” new feature (available to Premium & Ultimate Automation users).

You can now create a free product inside Zaxaa and connect this Free Product to your Front End, and from Front End connect to your One Time Offers.

So it goes like this:

Free Product -> Front End -> One Time Offers

Difference Between This “Free Product” New Feature VS Freebie You Give Away On Your Lead Capture Page

With our Free Product feature, you can create a members area using our official membership plugin Zaxaa Member that we provide you at no additional charge, Wishlist Member, or any other membership software that integrates with Zaxaa.

Inside the members area, you can provide both free content as well as paid content.

When people sign up for your Free Product, you give them access to your free content, but as a smart marketer you also sprinkle upgrade links to your paid products inside/around the free content to whet their appetite. This servers as a teaser and soft upsell to your other offers.

How To Set Up A Free Product

This video below shows you how to set up a Free Product:

Please note that:

All traffic (whether affiliate traffic or not) that goes to your Front End product (that has “Free Product” attached/enabled) will be directed to the Free Product URL (which is typically your Lead Capture Page URL).

For your affiliates, everything remains the same. The way they request to promote your Front End, and their existing affiliate links all remain the same.


Now go and set up a Free Product to get more leads.

What do you think of this new feature?

Let me know your thoughts in a comment below. I read each and every one of them.

Smart Email Automation (for much better engagement) Is Almost Here


Update December 8 – Ultimate Automation beta has been released. Click here to see what you get when you sign up for Ultimate Automation.

Just a quick message to update you what’s been going on behind the scenes at Zaxaa — which will definitely interest you if you’re a hard core marketer.

For over a year now, we’ve been developing Zaxaa Ultimate Automation — which is the current Zaxaa you see now (sales funnel shopping cart) PLUS smart email automation capability like the ability to send out sequenced and broadcast emails based on user tagging and dynamic behavior.

In short, Zaxaa Ultimate Automation is an all-in-one sales funnel shopping cart + CRM platform.

If you’re wondering what makes our email engine different than traditional email autoresponders like Aweber, iContact, and MailChimp, this is the difference…

Traditional email autoresponders are linear in nature — meaning you schedule emails to be sent out at predetermined intervals (sequence) and that’s it. Sure you can use rules to subscribe or unsubscribe someone if he subscribed or unsubscribed to another list. But basically that’s it.

With our email automation engine, you can further refine your marketing follow ups and segment your audience deeper.

Let me give you 2 examples.

Example 1:

  • John joins your “general widget” list to get your free report
  • John opens email #2 and clicks on link #1 inside the email -> you tag them with “interested in blue widget”, automatically subscribe him to the “blue widget” sequence, and unsubscribe him from the “general widget” sequence
  • You then sell your paid offer for blue widget in the “blue widget” sequence. You have 7 emails in total in this sequence. Turns out after 7 emails, John still didn’t buy.
  • At the end of the sequence, you remove the “interested in blue widget” tag, add a new tag “didn’t purchase blue widget”, and automatically move him from “blue widget” sequence to another sequence which promotes something else

Example 2:

  • You want to sell your high end offer only to previous customers who have spent at least $2,500 with you
  • You set up a sequence containing 5 emails to promote your high end offer
  • Only these customers who have spent at least $2,500 with you are added to the sequence and start receiving emails
  • Those who purchased are tagged “bought high end offer” for further segmenting and use in the future
  • If you’re using different platforms for your shopping cart and email system, it’s very hard (if not impossible) to achieve what I described above. You have to create complicated workarounds (if there is one). Even then, the sales data (at least $2,500) might not be accurate because the email system is not the shopping cart taking the orders. Because Zaxaa is an all-in-one shopping cart + email system, the data is accurate.

Setting all these rules and conditions inside Zaxaa is — as usual — easy and straightforward.

We’re wrapping up our internal testing and about to release beta, tentatively next month.

While we can’t disclose the pricing for Zaxaa Ultimate Automation at this time… obviously, since it’s beta we’re going to heavily discount the price, and you’ll be locked (grandfathered) into that price, for as long as you maintain an active subscription. Ultimate Automation will be a different plan than Premium or Instant Automation.

However, because we want to focus on serving and helping our beta users get as much out of Ultimate Automation as we can, we have to limit the number of beta users. Otherwise, we’ll be overwhelmed.

We’re going to release beta in batches, and each batch will have a limited number of beta users, most likely 20 – 30 users. It will be on a first-come, first-served basis.

That’s it for now. We’ll notify you via email when Ultimate Automation beta is ready. Thank you for your time and attention.

What do you think of Ultimate Automation? Please leave your thoughts or comments below. I personally read each and every comment.

Enhanced Coupon Feature + Passing Macro Variables To Your Sales Page URL

Some time ago, we enhanced the Coupons feature and added in a new feature for Sales Page url… but because we haven’t told you about it, we thought today would be a good time to do so.

Coupon Enhancement And New Blocking Feature

If you go to the Coupons page, you can see that the page is now clearer, more manageable, and easier to locate coupons that you want to search for.

E.g. You ran a birthday special last month and you want to find out how successful the promo was.

Simply go to the Coupons page and search by “Coupon Code” and you’ll be able to instantly see how many people took up on your birthday discount promo:


In this example, let’s say you don’t want to credit affiliates for people who took up on this birthday promo, you can do so easily too.

Simply edit the said coupon and enable the “Block Affiliate” feature:



New Feature – Pass Macro Variables To Your Sales Page URL (Advanced Users Only)

We currently have 3 variables that you can pass, namely:

– Sub ID

– Affiliate username

– Affiliate email

E.g. 1: You drive traffic to your sales page via a certain Facebook ad campaign and you use the Sub ID “fb-green-video”. When people see your ad and click it, this Sub ID will be passed to your sales page url. From there you can use your own custom script to capture this Sub ID information and use it however you want.

E.g. 2: Your affiliates drive traffic to your sales page. When their audience click on their affiliate link, their affiliate username or email will be passed to your sales page url. From there you can use your own custom script to capture this affiliate information and use it however you want.

Here’s How To Pass Macro Variables To Your Sales Page URL

First, make sure you’re in “Advanced View” (the right tab on every Zaxaa page)

Go and edit the product in question >> [page settings] >> [sales page settings] and you’ll see this:


Simply click the” Click here” button to reveal the different types of macro variables that are available.

We’re hope you like these new features and enhancements.

Please leave a comment below and let us know what you think!